Impact 89FM

WDBM-FM 88.9 East Lansing, MI

Student Radio at Michigan State University

Asian Invasion

Mondays 8 P.M. – 10 P.M. | Visit Facebook | Visit Twitter | Visit YouTube Playlist

The Asian Invasion brings you the hottest and best pop, indie, rock, and electro from Korea, Japan, China, and beyond! Don’t miss the weekly prize giveaways!

Hosted by Danny and Elise

History of the Show

Together with the guidance of Gary Reid and the approval of the Director Staff, I started The Asian Invasion, broadcasting the very first show on Monday, January 11, 2010.  The purpose was to bring something new and fresh to a diverse audience of students, including many Asian international students.  K-pop is currently rising in popularity all around the world and is not yet widely available to American audiences.

With my experiences living in Korea and specifically working as an intern at KBS Music Bank working with show writers, producers, artists, K-pop stars, and managers I learned about the K-pop industry.  I took a course on Hallyru (The Korean Wave) and while living in Korea, I discovered the Korean indie rock scene in the district of Hongdae (in Seoul) and amassed an extensive library of music from K-pop to punk.

The show’s goal is not only to bring something familiar to the ever-growing Asian student population at MSU, but also something fresh and different to MSU students and East Lansing listeners.  For the regular Impact fans, I wanted to pleasantly surprise them by showing that not all indie music has to come from America, England, or Scandanavia.  I believe K-pop is the next big genre that has already reached Europe, South America, and even the Middle East, and this is just one more way that the Impact is pioneering the future of music.

Elise Yoon

Asian Invasion 02/11/2013

The playlist from tonight’s show:

Baechigi – “눈물샤워 / Shower of Tears (feat. Ailee)”
10cm – “오예 / Oh Yeah”
Jay Park – “Go”
Sistar19 – “있다 없으니까 / Gone Not Around Any Longer”
MFBTY (Tiger JK, Yoon Mirae, Bizzy) – “Sweet Dream”
Ga-In – “피어나 / Bloom”
Primary – “See Through (feat. Zion.T and Gaeko of Dynamic Duo)”
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Asian Invasion 01/07/2013

The playlist from tonight’s show:

http://youtu.be/3PPOANjVkWE

Mystic White (Color of K-Pop Project: JiYoung, Bora, Sunhwa, Gayoon, Lizzy) – “인어공주 / The Little Mermaid”
S.M. The Performance – “Spectrum”
Dazzling Red (Color of K-Pop Project: Hyorin, Nicole, HyoSung, HyunA, Nana) – “이사람 / This Person”
Dramatic Blue (Color of K-Pop Project: Yoseob, Jo Kwon, Woohyun, Niel, G.O) – “눈물나게 아름다운 / Tearfully Beautiful”
Girls Generation – “Dancing Queen”
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Top 10 Songs of 2012 – Asian Invasion Host Elise

Elise’s Top 10 Korean Songs of 2012

10)

Psy – “강남 스타일 / Gangnam Style”

I have a love/hate relationship with this song and the phenomenon that has surrounded it this past year. I’m excited that a K-pop song has gone mainstream, but I’m disappointed it was this song and video. K-pop is so much more than some goofy guy in sunglasses doing a ridiculous dance. Not to mention that it’s really painful to continually hear “Gang-nam” mispronounced when it’s not even hard to pronounce.

For years, many different K-pop groups and solo artists have actively been trying to break into the American market (and therefore the global market), but have not quite succeeded. While international superstar singer/actor/dancer Rain made it onto the Colbert Report, and the Wonder Girls — whose “Nobody” was the #1 song in Asia in 2011 — even toured briefly with the Jonas Brothers; the American market is the largest and hardest to break in to in the world. Very talented groups like Big Bang and 2NE1 are able to sell out arenas in the US, but mainstream American culture is oblivious to music sung in any language but English (with the exception of a few Spanish phrases tossed in).

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